Highlights from AMV BBDO London

Gatorade UK Launch

Only 20% of athletes in the UK use sports drinks, as the benefits are not well know. Gatorade was entering the market third, behind the leader Lucozade (UK version of Gatorade) and Powerade. 2008 soft launch strategy targeted serious athletes and social players. The Science of Winning campaign connected the science with athletic results and met agressive first year sales goals. Media included print, outdoor and a full suite of online creative: 20+ executions/formats (expandable MPU's, animated banners, page take-overs, skyscrapers). Used search and viral tactics as support.



In 2009, the complete strategy build was based on the insight that sweat is a badge of honor and never comes easy - and know one knows sweat better than Gatorade. The campaign When you give everything. Gatorade gives it back. is receiving global interest for expansion into other markets.

P&G Braun UK

Braun UK needed an online sales tool to educate consumers about the different shavers available and drive online sales. We developed an expandable MPU (almost a micro-site within an ad) pairing imagery from the global "Get in touch with your smooth side" campaign idea with an engaging intro. The shaver rolled over the stubbly words revealing smooth letters underneath until rolled over/clicked. Consumers could view the benefits of each of the new series shavers and direct link to purchase at Boot and Amazon. This was the first online work done for Braun by AMV.

Highlights from BBDO Atlanta - AT&T/Cingular

AT&T Digital World Website and Campaign

Launched ”Digital World”, the first national youth campaign for AT&T. AT&T needed to be introduced to a new generation of customers who had only really known Cingular and had no relationship with the large/older company. The goal was to create a website that would visally showcase all of the digital aspects of the users life, introduce them to new ideas and encourage social networking. Creative broke all existing corporate design rules and secured internal budet support to help reach this illusive target. Directed all agencies in program development: interactive site creation, online and viral support, magazine, OOH, and college activities.

The video below is a simulated consumer experience:

AT&T/Cingular Go Phone Campaign

Awarded the 2007 Gold Effie Award for Telecom Services. Identified the volume market opportunity of parents buying mobile phones for teens; let to the insight that brought to life the advertising idea that "GoPhone is the mobile phone tension breaker between parents and teens". In one year, GoPhone went from lagging behind competitors at a 15% market share to becoming the #1 pre-paid product in the U.S. with 39% market share.

Star Wars Episode III: Revenge of the Sith/AT&T Partnership

Star Wars Episode III: Revenge of the Sith/AT&T Partnership

Evaluated, developed and brokered multimillion dollar entertainment partnerships for AT&T/Cingular to encourage a behavior change in U.S. mobile phone data usage by developing exclusive wireless conent offerings: games, graphics, SMS programs, ringtones, voicetones, etc. Secured support from all internal Client departments, movie studios and partner Agencies to plan and execute multi-channel programs, including contract negotiations, brand/product placement in the films, strategic campaign development, advertising, product design, POS and packaging.

Cingular - Star Wars Commercial

Launched first-to-market music phones in the U.S.

The SYNC, Blackjack and ROKR (the first iTunes phone) using top music artists through partnership with talent agency and talent management. Introduced consumers to the idea that they could carry their music with them on their phone, making multiple devices unnecessary. This move established wireless carriers as major players with in the era of mobile music, and increased per customer revenue streams.