Star Wars Episode III: Revenge of the Sith/AT&T Partnership
Evaluated, developed and brokered multimillion dollar entertainment partnerships for AT&T/Cingular to encourage a behavior change in U.S. mobile phone data usage by developing exclusive wireless conent offerings: games, graphics, SMS programs, ringtones, voicetones, etc. Secured support from all internal Client departments, movie studios and partner Agencies to plan and execute multi-channel programs, including contract negotiations, brand/product placement in the films, strategic campaign development, advertising, product design, POS and packaging.
Evaluated, developed and brokered multimillion dollar entertainment partnerships for AT&T/Cingular to encourage a behavior change in U.S. mobile phone data usage by developing exclusive wireless conent offerings: games, graphics, SMS programs, ringtones, voicetones, etc. Secured support from all internal Client departments, movie studios and partner Agencies to plan and execute multi-channel programs, including contract negotiations, brand/product placement in the films, strategic campaign development, advertising, product design, POS and packaging.
Cingular - Star Wars Commercial