P&G Braun UK

Braun UK needed an online sales tool to educate consumers about the different shavers available and drive online sales. We developed an expandable MPU (almost a micro-site within an ad) pairing imagery from the global "Get in touch with your smooth side" campaign idea with an engaging intro. The shaver rolled over the stubbly words revealing smooth letters underneath until rolled over/clicked. Consumers could view the benefits of each of the new series shavers and direct link to purchase at Boot and Amazon. This was the first online work done for Braun by AMV.