Launched ”Digital World”, the first national youth campaign for AT&T. AT&T needed to be introduced to a new generation of customers who had only really known Cingular and had no relationship with the large/older company. The goal was to create a website that would visally showcase all of the digital aspects of the users life, introduce them to new ideas and encourage social networking. Creative broke all existing corporate design rules and secured internal budet support to help reach this illusive target. Directed all agencies in program development: interactive site creation, online and viral support, magazine, OOH, and college activities. The video below is a simulated consumer experience: